The sole objective of our organization is to support military members, veterans, and first responders. Although we are passionate about the products we sell and hold ourselves to the highest standards, at the end of the day, the products we sell are simply commodities that provide the resources to achieve our main objective. If you like our products that’s awesome! If you support our brand because of our values, even better! I am grateful to every one of our customers for the support they provide our families and community.